Project Body Smart | We aren’t bad for wanting food.
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We aren’t bad for wanting food.

We aren’t “bad” for wanting to soothe ourselves with food.

What is bad is that food manufacturers understand neurobiology and psychology, too.

They know we’re more likely to crave foods that:

  • are sugary
  • are fatty and creamy
  • are salty
  • are all of the above, simultaneously
  • are varied in texture (e.g. crunchy, creamy, and chewy all together)
  • look and smell good

This sums up most processed fast foods. Such foods can become our “drugs” of choice, because (just like other drugs) they make us feel better… at least, temporarily.

Unfortunately, unlike true hunger, it’s hard to satisfy psychological hunger.

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